Apple Inc. Strategy Formulation - 1720 Words

Introduction In this project I am going to describe the Strategic and Marketing Plan of Apple Inc, Which is the biggest consumer electronics provider in the world. It provides wide range of consumer electronics in the market like MAC computers, IPOD, I Phone, LAPTOP, IPAD. It has about 49,400 employs and over 240 Retails Store all around the world wide out of it 218 are in US and 24 in UK rest in other countries. I personally think that before studying the strategy of any organization we need to understand the basic of Strategic Management like What Strategic Management is? What is Strategic Management? Strategic Management is nothing else but plans defined by the management of an organization to achieve a long term goals which are†¦show more content†¦It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of extraordinary success of the company is in iOS based Apple products like I Phone, IPod slim, I Pad and now I Pad 2. Now a day’s Apple is a biggest technology corporation in the planet with the profits of more than $65 billion. It has about 49,400 employs all over the world. Fortune Magazine most Admired company in United State in 2008 and in the world in 2008, 2009 and 2010. Apple has over 240 Store all over the world and the bifurcation of these store in different countries are as below. Vision Statement of Apple: â€Å"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.† Explanation of Vision Statement: Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn’t simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place toShow MoreRelatedThe Organizational Strategy Of Apple1383 Words   |  6 PagesApple employs the P-O-L-C framework to develop and implement its strategy rather than the S.W.O.T. model. The P-O-L-C model has four components, namely planning, organizing, leading and controlling. The planning component constitutes the strategy formulation aspect, while the organizing, leading and controlling aspects constitute the strategy implementation aspect. The organizational strategy of Apple, which is a manifestation of its mission and vision statement, is anchored on innovativeness andRead MoreStrate gic Choice and Evaluation Essay examples1429 Words   |  6 Pagesorganizations shoulc â€Å"choose among alternative grand strategies to guide a the firms activities, particularly when they are tyining to decide about broadening the scope of the firms activities beyond its core business (Pearce and Robinson, 2011). Apple is company that is known for their innovation and brand recognition. You can easily identify their products in the stores and they make sure that their products work together. In this market, Apple must focus on how to maintain their status as theRead MoreContingency Plan1552 Words   |  7 PagesSTR/581 December 8, 2014 Instructor: Braford James Abstract Apple Inc. is a global innovator of the MacBook, tablets, iPhones, iPods, and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allow Apple to assess risks and financial forecasts that will be utilized on theRead MoreCase Write-Up Apple Inc.: Taking a Bite Out of the Competition1368 Words   |  6 PagesCase Background and Problem Statement Synopsis of the case situation This case is set in 2007, when Apple Computer Inc. just dropped the last word in its name and become Apple Inc.. This action is a remarkable milestone which indicates that Apple was no longer just a computer company. It moves into digital music, with the IPOD and with ITunes, and mobile devices, with the IPhone. Apple, Inc. Apple is really involved in two businesses: the computer market and the entertainment and media market. ItsRead MoreApple s Impact On The Business1168 Words   |  5 PagesThe Apple Company was founded by Steven Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976. Apple has been very successful over the years and is on Forbes Innovative Companies list coming in at number 79. (Forbes, 2016) Due to their diligent work on innovation, globalizing the company they were able to have a market cap of $741.8 billion as of May 2015. The company not only designs but they manufacture, market mobile communication and media devices, personal computers, portable digital music playersRead MoreTotal Quality Management Apple1526 Words   |  7 Pagesapproach of Apple Inc. | | Submitted by: GLEEZLE ASHLEY A. BELARDOStudent no.: 10 -11077Submitted to: Professor MedinaDate: December 14, 2012 | | TABLE OF CONTENTSINTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3BODY/ RESEARCH†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...10 | | INTRODUCTION Apple Inc. Is an American multinational electronics and software company established by Steven Jobs and Stephen Wozniak on April 1, 1976, in Cupertino, California. Apple Inc. Has becomeRead MoreThe Strategic Group Of Apple Inc.2794 Words   |  12 Pagesstrategic groups of Apple’s Inc. and in which strategic group it belongs to. Apple Inc. categorization Apple Inc. (AAPL) is listed on the NASDAQ exchange where it is categorized as follows: Industry: Technology Sector Subsector: Computer and Mobile (smartphone) Manufacturing Apple produces computer software, electronics like iPods, iPhones and iPad. They distribute their products through the apple stores the iTunes store and some retailers. APPLE INC. ABSTRACT Apple is known for offering to everyoneRead MoreBest Practices of Strategic Management: Innovation in Web Research1585 Words   |  6 PagesAnother company that is renowned for its outstanding strategic management best practices founded on information technology is Apple Inc. In its first five years of establishment, the company developed over ten different brands of personal digital assists (PDA) appliances (Dalal, 2011). 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The company designs, manufactures and markets consumer electronics and computer software products. Apple is well known for its hardware products such as Macintosh computers, the iPod, the iPhone and its innovative software such as the Mac OS X operating system, the iTunes media browser, and numerous other suites and software platforms. For any organisation to have a successful strategy, the organisation